Hi, I’m Colin Charles,

 
 

I work with brands.

But I know that just advertising will waste your money. That’s why I first focus on behaviour change. If people inside your organisation get the programme, their behaviour influences what happens outside your organisation. As Lao Tsu says, when your army gets it, it can beat an army ten times its size.


Don’t get me wrong, I do make advertising. When your organisation can deliver on your promise, why not tell the world?


Thanks for visiting my website. Feel free to challenge everything in it.